“NDP’s front-runner ad shows more relaxed, natural Tom Mulcair” (CBC News)

Bill Walker (CBC News):

To hear the parties tell it, the 2015 election is about readiness.

The Conservatives say Liberal Leader Justin Trudeau is “just not ready.” Trudeau responded with a TV ad telling you what it is that he’s “not ready for.”

And in a new ad from the NDP, Tom Mulcair simply says: “I’m ready.”

This is a milestone ad for the NDP campaign.

In one full minute, it both defines and humanizes Mulcair. It’s the ad of a front-runner. It doesn’t take on either the Conservatives or the Liberals. It simply sets out to make Canadians more comfortable with the idea of Mulcair as prime minister.

Full analysis here